Privacy policy

Effective Date: October 2025

At PRAVA, your privacy is our highest priority. We understand that your personal information is valuable and deserves to be protected with the utmost care, transparency, and respect. We are committed to ensuring that your data is handled responsibly and in strict accordance with applicable privacy laws, including the Indian Information Technology Act, the General Data Protection Regulation (GDPR), and other relevant global privacy standards. This Privacy Policy provides a clear explanation of how we collect, use, share, and safeguard your personal information when you interact with our website, products, services, or social media platforms. Our goal is to be transparent about our data practices, empower you with control over your information, and maintain your trust by protecting your privacy at every step. We encourage you to read this policy carefully to understand how we manage your data, your rights regarding your information, and the measures we take to ensure your privacy is always upheld.

1. When Does This Privacy Policy Apply?

This Privacy Policy applies to all personal information collected by PRAVA through our online and offline channels, including our website, mobile applications, social media platforms, and direct interactions with customers. It outlines how we handle your data in various contexts. This includes information collected via email, phone, in-person events, and other offline interactions.

2. Where Does This Privacy Policy Apply?

This Privacy Policy applies to users located within India as well as those in other jurisdictions where we operate. If you are accessing our services from outside India, please be aware that your data may be transferred to India or other countries where we or our partners have operations, in accordance with applicable data protection laws and regulations.

3. What Types of Personal Information Do We Collect and Why?

We collect various types of information to provide you with a seamless experience, improve our services, and communicate effectively. Here’s what we may gather:

a) Personal Identifiers

  • Your name, email address and phone number.
  • Delivery and billing addresses.
  • We do not store your full card or payment information; these are handled directly by our payment processors.
  • Any other information you provide when creating an account or making a purchase.

Why? To process orders, deliver your products, manage your account, and communicate with you.

b) Usage Data

  • IP address, browser type, device info, operating system
  • Pages you visit, time spent on our website
  • Interactions with our emails and marketing campaigns

Why? To understand how you use our services and improve your experience.

c) Cookies & Tracking Technologies

  • We use cookies and similar tools to remember your preferences, analyze traffic, and show you relevant ads

Why? To enhance website functionality and personalize your visits.

d) Social Media Data

  • We may access only publicly available information or what you voluntarily share with us.

Why? We use cookies with your consent where required by law.

e) Location Data

  • Precise GPS data (with your consent)
  • Approximate location based on IP address or Wi-Fi connections

Why? To offer location-based services, promotions, and relevant content.

f) Customer Interactions & User Generated Content (UGC)

  • Feedback, inquiries, reviews, photos, videos, and other content you share

Why? To respond to your questions, improve our offerings, and feature your content responsibly.

4. How Does PRAVA Use Your Personal Information?

We use your data to:

  • Serve you better: Process orders, deliveries, and payments smoothly.
  • Personalize your experience: Make product recommendations, customize content.
  • Communicate: Respond to your inquiries, send updates, and provide customer support.
  • Market and promote: Share special offers, newsletters, and updates about our products and events (only with your consent).
  • Improve: Analyze how users interact with us to improve our website and services.
  • Legal and security: Comply with legal obligations, protect against fraud, and ensure the safety of our platform.
  • Enforce our Terms of Service and other agreements.

5. Do We Use Cookies and Tracking Technologies?

Yes. Cookies help us remember your preferences, analyze traffic patterns, and deliver relevant advertisements. You have control over these cookies through your browser settings. Where required by law, we display a cookie banner allowing you to manage your preferences. Disabling cookies may limit some features, but will not affect your basic access.

6. Who Do We Share Your Personal Data With?

We do not sell your personal data. However, we do share information with only trusted partners who help us operate our business. We ensure such partners comply with equivalent data protection standards, such as:

  • Service providers: Payment processors, logistics companies, marketing partners, and hosting providers.
  • Legal authorities: When required by law or to protect our rights.
  • Business transfers: In case of mergers, acquisitions, or the sale of assets.

All third parties are bound by confidentiality and data protection obligations, and only use your data for specified purposes.

7. How Do We Protect Your Data?

We implement robust security measures — including encryption, firewalls, and access controls — to safeguard your information. While we strive to protect your data, no system is entirely infallible, so we encourage you to take precautions such as keeping your account credentials secure. Access to personal data is restricted to authorized personnel only.

8. How Long Do We Keep Your Data?

We retain your personal information only as long as necessary to fulfill the purposes outlined here or as required by law. Once your data is no longer needed, we securely delete or anonymize it.

9. Your Rights & Choices

You have rights regarding your data, including:

  • Access: Request what data we hold about you.
  • Correction: Update inaccurate or incomplete information.
  • Deletion: Ask us to delete your data.
  • Opt-Out: Stop receiving promotional communications.
  • Data portability: Request a copy of your data in a portable format.
  • Withdraw consent: Revoke permissions you have given us.
  • We may need to verify your identity before processing certain requests.
  • You can also click the ‘unsubscribe’ link in our promotional emails.

How to exercise your rights?
Contact us at:
Email: care@orabev.com
Phone: +91 9137155960
Address: B-13, Aver Plaza, Opp. Citi Mall, New Link Road, Andheri West, Mumbai-400053

You can also manage your preferences through your account settings or browser controls.

10. Children’s Privacy

Our services are not directed at children under 18 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal data from children. If we learn we have inadvertently collected data from a child, we will delete it promptly.

11. International Data Transfers

Your data may be transferred to India or other countries where we or our partners operate. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws. Where applicable, we use contractual safeguards such as Standard Contractual Clauses to protect your data.

12. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal obligations. When we do, we will revise the “Last Updated” date at the bottom of this page. We encourage you to review it regularly. Significant changes will be communicated via email or prominent notice on our website.

13. How Can You Contact Us?

For questions about this Privacy Policy or to exercise your rights, please reach out:

Email: care@orabev.com
Phone: +91 9137155960
Address: B-13, Aver Plaza, Opp. Citi Mall, New Link Road, Andheri West, Mumbai-400053

Your trust matters to us. We are dedicated to handling your personal information responsibly and transparently. Thank you for choosing PRAVA.

This Privacy Policy was last updated on October 2025.